My Media Group as well as advertising agencies Business and Aubert Stroch (ASAP) team-up to form Heroiks group.
My Media Group, specialized in media buying, partners with advertising agencies Business, one of the major advertising player founded in 1978 and well known for its numerous iconic campaigns (Lapeyre, Carglass, Knorr, Optic 2000), and Aubert Storch (ASAP) which launched several publicity sagas such as MAAF, MMA, LCL or Galeries Lafayette.
The 3 agencies are led by entrepreneurs with a strong result-oriented culture. The group plans to generate a gross margin of €50 million and employs 300 people.
EMZ participated in the financing of the transaction as well as in the acquisition of Peak Ace, a SEO and SEA agency based in Germany.